DIGITAL MARKETING

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SEO(Search Engine Optimization)

Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement.

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SMO(Social media optimization)

Social media optimization is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event.

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SMM (Social Media Marketing)

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

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PPC(Pay Per Click)Management

The smartest paid search marketing campaigns are pay-per-click, or PPC campaigns, and the logic behind them can be summarized simply: you bid for ad placement in a search engine's sponsored links for keywords related to your business, then you pay the search engine a small fee for each click.

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Landing Page Optimization

Landing page optimization (LPO) is the process of improving elements on a website to increase conversions. It is a subset of conversion rate optimization (CRO), and involves using methods such as A/B testing to improve the conversion goals of a given landing page.

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All Pad Advertising

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